Nnsainsbury's own label book

The own label book is a documetnation of peter dixons approach to sainsburys ownbrand product design graphic design, desig, modern design, sainsburys, supermarket, paireddown he may not be a household name in the uk, let alone beyond, but its safe to say that graphic designer peter dixons creations found their way into many a british home during the 1960s and 70s. Sainsburys design studio 19621977 by stephen sorrell. The supermarket was developing its distinctive range of own label products, and dixons designs for the line were revolutionary. A short film using the distinctive packaging showcased in the book own label. A new expanded edition of this musthave book for all graphic designers. The supermarkets lovingly preserved packaging samples stirred proustian memories in trunk. From salt and vinegar crisps to cornflakes, supermarket vintage packaging is a blast from the past. In 1962, when peter dixon joined the sainsburys design. They also helped build sainsburys into a brand giant, the first real super market of the time. In order to buy products from us and check out of the website you need to enable cookies in your web browser before using the site. Produced in collaboration with the sainsbury family and the sainsbury archive in london, own label examines and celebrates this paradigm shift that redefined packaging design.

Jonny trunk, emily king, damon murray, stephen sorrell. This book examines and celebrates this paradigm shift that. It all started in the mid 1970s, when i used to go shopping with my mother, in the local sainsburys. A new expanded edition of this musthave book for all graphic designers when designer peter dixon joined the sainsburys design studio in 1962, he ignited a. An essential book for graphic designers and those interested in cultural nostalgia from the 1960s and 1970s, own label offers a unique historical insight into how the foods we ate were packaged for our consumption. Own label is a delightful book of design nostalgia showing packs that surely must have been in every middleclass household across the land. Prices held for at least 8 weeks from 2 january 2020. In 1962, when peter dixon joined the sainsburys design studio, a remarkable revolution in packaging design began. In fact, nostalgia was what tempted its editor jonny trunk to propose the book in the first place after a visit to the sainsburys archive. This is an outstanding book by jonny trunk, who is probably better known for his day job as a vinyl archaeologist with his record label, trunk records. In 1962, when peter dixon joined the sainsburys design studio, a remarkable. Comic relief is the trading name of charity projects, a registered charity in england and wales 326568 and scotland sc039730.

Printed on high quality paper, it is crammed with photographs and scans of the packaging and labels designed by the sainsburys design studio between 1962 and 1977 and it highlights just how much. Own label by sainsburys design studio in pictures art and. The british supermarket was developing its distinctive range of own label. For british people of a certain age, fuels new book, own label, will prompt waves of nostalgia. For example, we can use the cookie to recognise you and complete your username or email address and securely retrieve your shopping details if you move to different parts of the sainsbury s website. When designer peter dixon joined the sainsburys design studio in 1962, he. For each item sold all profits will be paid to comic relief limited which donates its taxable profits to comic relief.